What is Off-Page SEO and Why Does It Matter?
What is Off-Page SEO and Why Does It Matter? Off-page SEO is all about actions taken outside of a website to improve its search engine rankings. It functions as a digital form of reputation-building, akin to word-of-mouth marketing. While on-page SEO focuses on content and structure, off-page SEO enhances trust, authority, and relevance through external factors. Search engines like Google use over 200 ranking factors, and off-page signals play a crucial role in determining a site's authority and credibility. Key off-page SEO elements include backlinks, social signals, guest blogging, and online mentions. These indicators help search engines recognize the value of a website, reinforcing its relevance within a particular niche. Backlinks are among the most influential off-page SEO factors. When high-authority websites link to a page, it signals to search engines that the co...