What Is Keyword Difficulty?
What Is Keyword Difficulty? Keyword difficulty, also referred to as keyword competition, is a metric that determines how challenging it is to rank for a particular keyword in search engine results. The higher the keyword difficulty, the more competitive the keyword, making it harder for new or lower-authority websites to achieve high rankings. Several factors influence keyword difficulty. One major factor is the authority of competing websites. If well-established domains such as Wikipedia, government sites, or large media organizations dominate the search results for a specific keyword, it will be much harder to outrank them. Content quality also plays a significant role. If the top-ranking pages for a keyword contain in-depth, valuable, and highly optimized content, search engines will prioritize those pages. To compete, content must provide more value, offer unique insight...